Competitive advantages of an organization in the context of digital transformation of the economy
Butko Galina Pavlovna - Doctor of Economics, Professor of the Department of Information Technologies and Statistics. Ural State University of Economics
Kolchin Oleg Yurievich - Deputy Director for Science. Ural branch of JSC All-Russian Research Institute of Railway Transport
Zotov Fedor Pavlovich - Candidate of Technical Sciences, Associate Professor of the Department of Management and Entrepreneurship. Ural State University of Economics
Abstract
The work is devoted to the impact of digitalization on the formation of competitive advantages of domestic railway transport, considering the experience of leading foreign companies in this industry. Among the most significant competitors are vehicles with a powerful network of progressive highways. For the formation of a system of evaluation indicators, a criterion is proposed – an increase in the value of the organization, its expediency is substantiated. The assessment of the digital significance of the competitiveness of Russian railways is proposed to be carried out in terms of the increase in the competitive advantages of each organization, taking into account its weight coefficient. It is proposed to calculate the following indicators: market share, logistics development, the introduction of the Internet, the creation of a digital platform, promising business processes.
Keywords: competitive advantage; JSC Russian Railways; railway transport; digitalization; criterion; index.
For citation: Butko G. P., Kolchin O. Y., Zotov F. P. Competitive advantages of an organization in the context of digital transformation of the economy. Digital models and solutions. 2023. Vol. 2, no. 1. DOI: 10.29141/2782-4934-2023-2-1-7. EDN: ZZVCRY.
