Development of an organizational and economic mechanism for the implementation of a product selection recommendation system
Bogdan V. Kosogovskii - postgraduate student. Donetsk State University
Abstract
The study includes an analysis of existing problems that arise in the process of choosing a product, including complex technical devices. Based on the analysis, the paper proposes an organizational and economic mechanism that allows for the introduction of a recommendation system into the activities of an online store, which simplifies the process of choosing a product for the user. This tool will provide the organization with a competitive advantage and will increase website traffic, sales conversion and customer loyalty, which is especially relevant given the growing competition in online trading.
Keywords: e-commerce; online store; recommendation system; big data; neural networks; multi-criteria optimization
For citation: Kosogovskii B.V. Development of an organizational and economic mechanism for the implementation of a product selection recommendation system. Digital models and solutions. 2024. Vol. 3, no. 4. Pp. 69–78. DOI: 10.29141/2949-477X-2024-3-4-4. EDN: ODVGHQ.
